There are alot of skills required to become a successful music video director, some of these are natural instinct and some must be learned. The foremost skill a director must have is an Artistic Instinct, being able to visualise and conceptualise ideas, especially for music. To be a music video director you should have a keen interest in music of all genres, in order to get work in all fields, as it is not good to restrict yourself to one style of music.
Most Music video directors have a consistent flow of ideas, so it is good to keep a journal or book to document these ideas as you never know when you might need them. Keeping a visual book with magazine tear outs, location scouting photographs, or pictures of things seen on the internet or social media are always good for back up when put on the spot in a client meeting or treatment proposal.
It is always good for all music video directors to have a basic idea about all the types of equipment used for video productions. So having experience operating cameras, lighting, set design etc will always work to your advantage. If you want to learn something new about equipment you can always resort to YouTube tutorials for back up. Although if you are working on good budgets you will always be able to hire experts in these various fields to get a standard job done. To get hands on experience, it is best to pick up a camera and start shooting and experimenting. This is the best way to learn from your mistakes and grow your skills as a director.
Once you have gathered alot of practise it is a good idea to start forming a portfolio, this should be well thought through. It should have a wide range of variation, especially in styles of music and types of concepts. Although it is good to be unique and unusual to stand out from the crowd, it is also good to have some standard simple stuff as well, to show potential clients you can do anything across the board. One other good thing to show in your portfolio is ‘behind the scenes’ of all your work. This should show you at work, and doing what you do best. This helps potential clients get a feel for you as a person and as a director.
Finally it is important to start networking and getting your name out there. Try and create a brand/image for your self, as this is always a good selling point when approaching agents, musicians, record labels etc.
Written By: LORAA