Creating a music video is an important milestone for every musician, no matter how many followers you may have. Providing visuals alongside your songs will attract viewers and will show off your talents. The process of promoting your music video can seem daunting, but in reality no one is going to hype your creations as much as you. This is why marketing is key. Here is some advice on how to market your music video from the team at Budget Music Video that will help you to reach that maximum exposure.
Create A Strong Marketing Strategy
Did you know that the first 24 hours after releasing your music video are the most critical? This is why it is so important that you have a plan of action in place for how you plan to promote your creation. The marketing process begins before your video is actually released. This means planning activities that will build up the excitement with your audience before it’s even released. This can include a countdown till the release date and video snippets that offer an exclusive first look. For more information on how you can market your music video and for some tips, check out our friends at Denovo Agency.
Make Use of Promotional Tools and Services
If your aim is for your video to reach a greater audience, we recommend that you make use of the video promotional tools on YouTube and other social media platforms, such as Facebook and Instagram.
Millions of people use some form of social media channels every day to chat with friends, watch the latest trends and unwind after work. Through paid ad campaigns, you can fine tune your video promotion by targeting audiences based on a range of factors. Here you will reach a specific group of fans that could potentially benefit from your music.
It is important to note that you don’t always have to spend a large amount of money on producing your music video, as you should factor in money for your marketing campaign. Remember that nothing goes viral for free!
Optimise Your Video For All Devices
When people are browsing online, they don’t have a great deal of patience and won’t spend time watching a video that doesn’t interest them at first glance. This is why you should create engaging content that will encourage them to click into, and watch your video.
We also recommend that you optimize your video for all of the different social platforms you plan on using during the editing process. It is important that you bear in mind that a majority of people watch videos on mobile. This is why you should create a music video that is easy to view in mobile formats, including square or vertical videos.
Reach Out To Influencers
Now that your video is out there for everyone to see, you can start to consider reaching out to influencers. Messaging influencers is a great way of promoting your video and it can go a long way if it is done correctly. If you are aware of any influencers that actively post music on their stories that is a similar genre to you and you think they would enjoy your video, why not reach out to them. Here you can ask them to share your music video on their story and gain support from their followers.
Knowing how to market your music video effectively can be a daunting task, but the team at Budget Music Video are here to help! Whether you have a storyboard in mind and would like to bring your music to life, or you have produced your own video and would like to target your fans through YouTube, we have a range of services to suit your needs. For more information, get in touch with a member of our team today.