‘Sell It’ Programme: Women in Business

Our company director was priviliged to be invited on 2 day programme about business and learn new skills to increase sales and adapt Budget Music Videos into a new era. Check out the blog below on the Women in Business Website:

https://www.womeninbusinessni.com/Yes-You-Can/Sell-It.aspx

Check out the video Loraa filmed during the event:

Author: Loraa White

Women In Business Ezine News 2020

Women In Business wrote a positve blog for their Ezine online magiazine and mail out recently for Budget Music Videos announcing the release of our new platform and services, check the blog below:

https://www.womeninbusinessni.com/News/Member-News/WIB-Member,-Loraa-White-promotes-Budget-Music-Videos-recent-successes.aspx

Check out this video about the new Stock Music Videos we are now selling online:

Author: Loraa White

Belfast Telegraph – China I Supermodel 2015

We were lucky to be the production company behind filming the final episode of China ISupermodel when it arrived in Northern Ireland in 2017. This TV shows was aired to 300millon viewers in China and Budget Music Videos produced and directed the Music Video for the final episode. This was an amazing opportunity. Here is a feature in Belfast Telgraph Newspaper:

https://www.belfasttelegraph.co.uk/news/northern-ireland/i-supermodel-northern-ireland-the-backdrop-for-china-reality-tv-show-beamed-to-280m-people-34116435.html

We also filmed our own blog about the experience below:

Author: Loraa White

How To Market Your Music Video

How To Market Your Music Video

If you’re a musician, you know that creating your masterpiece will take days, weeks, or even months to perfect to your liking. You will have gone through several drafts, reworks, may have even scrapped works in progress, but…its finally ready. However, without an established fanbase, or even if you want to expand your current one…how do you market your music to a large amount of people?

First of all, social media is an invaluable key for putting your music out there. Twitter can help people find your music through the use of hashtags, retweets from others who like your work, and being able to mention specific artists that may also further promote your work. Facebook allows you to easily promote a specific page you create for your brand, and is very user friendly in allowing a page to contain links to other social media, or to customise each post to your liking.

There are also plenty of other social media that you can use, such as Instagram for more personal posts, linkedin for reaching out to specific people you wish to advertise to, and also specific music sites such as reverbnation, spotify and soundcloud are fantastic music sites that millions of people use each day.

Other ways to market your video:

As an independent musician you might be looking for a more centralised platform to promote yourself to the righ market that doesnt include the masses on typical social media. Have you ever heard of www.reverbnation.com ?

If not, now is the time to sign up, this is a dedicated website that helps new and emerging talent to grow, promote and sell themselves to generate a fanbase, or even a record deal. So if you need help and dont know where to begin, Reverbnation will give you all the tools and support you need to get started. You will also have lots of opportunities to win competitions and mingle with like minded people on your journey to stardom. We are continusly giving aeway free videos and major discounts on Reverbnation, check out our recent activity:

Of course, with using these sites, you have to be able to capture attention with your posts, and with each site having different ways of reaching people, this is something you should definitely research into. However, one key point of note is that video is an excellent way to attract attention for someone that may otherwise skip past your post. If this is something you’re interested in, we can help! Our range of stock music videos can easily be edited to include your music, with a variety of genres to choose from. https://www.budgetmusicvideo.co.uk/pre-made-videos/

Finally we can also help you to market you music video with youtube views: https://www.budgetmusicvideo.co.uk/video-marketing/

We can help your video reach your targeted audience by advertising your video to your fanbase across youtube. This is great way to get your video off the ground and get the ball rolling. Giving you a head start to gather new fans and take your music to market. Sometimes a video can take off and before you know it, it has gone viral! So make a start today!

Author: Richard Callender & Loraa White

Stock Videos for Business Promotion

Stock Videos for business promotion:

Bite-Size Marketing Videos are the way of the future of any business. Video content is alot more engaging and will encourage customer interaction and sales.

In 2018, it was reported that businesses in the US spent over $163 billion on advertising alone [1], and this is for very good reason. Spreading your business to more of your target demographic is incredibly important, but simultaneously, it is incredibly difficult. It can be hard to find strategies to help with anything you wish to promote. For our advice, we’d like to recommend…stock videos!

A large block of text in a post may turn off a lot of people going through their busy days, and although there may be important information for your audience to grasp, it can be hard if its buried amongst everything else, and in fact its been shown that readers may go through as little as 20% of your overall post [2]. Having something visual will definitely attract more attention to key points…but theres only so much an image can convey, and with this the arrangement within the image must be clear enough for anyone to clearly understand.

With stock footage, there is a wide variety of footage taken by various people across the world, and it can be easy to find footage that will suit your message. Even if theres nothing you can think of being suitable, something breath taking such as a sweeping shot of mountains, or shots taken throughout a cityscape can work alongside some simple text. Although there are a few precautions to take when doing this, such as making sure all of the text is legible, ensuring the length of video isn’t too long for uploads on all social media, and choosing suitable attractive shots.

If you are planning to upload regular content on social media, and plan to use stock videos to help promote these, stock videos might be a great option to keep your content fresh and flowing. If you dont have the time or the creativity to do this, let us help you with our Bite-Size Marketing Videos service, where we will create interesting stock videos every month. Check out our page to find out more information https://www.budgetmusicvideo.co.uk/bitesize-marketing-videos/

References: https://www.businessinsider.com/10-biggest-advertising-spenders-in-the-us-2015-7?r=US&IR=T [1]

https://econsultancy.com/why-visitors-only-read-20-of-your-web-page/ [2]

Here is a quick video about stock videos and some of the benefits:

Author: Richard Callender

‘The Other Side’ – SZA, Justin Timberlake Music Video

Breaking Down: ‘The Other Side’ – SZA, Justin Timberlake Music Video

The joy of creating a music video is that it can be absolutely anything your heart desires, and can be made in so many different ways. Three music videos which capture this variety well, are three of the most popular from March 2020. Blinding Lights from The Weeknd uses a huge range of camera angles and different scenes to construct a story that can be interpreted in many different ways, potentially referring to a man getting carried away by his way of life, and at the end recognising this. Stupid Love by Lady Gaga shows that with enough planning, you can film an amazing music video, even with just your phone. Along with these major hits of music videos, with 10s of millions of views of YouTube each, is The Other Side, by SZA and Justin Timberlake.

Even with the flashy look and stunning visuals of this video, it can actually be an example of how a video with a simple concept can turn out as something amazing to watch, and is an example of how several of our music videos have been shot. First of all, is the transition between shots. Throughout the music video, you may notice that rarely does a shot last longer than a second, and in fact from the first chorus onwards, no shot will be shown for longer than 4 beats at a time. This results in a more visually interesting experience for the audience, as there is always something new to be watching.

Along with these transitions, there are several times where the lead singers will continue singing into a different shot. While it might seem like meticulous planning went into exactly what words would be sang in a certain area and at a certain angle, this is more than likely not the case, as this would take a large part of time for such a small portion of footage. Instead, it is likely that the song will have been performed in these different areas in full, or at least a large portion, like the chorus. In this way, during editing, it gives the ability to swap between these areas, and lead to the visually impressive segments you can see throughout.

These also splice in well with B-roll footage, such as Justin fixing his hair, kicking the camera, or dancing along to the beat of the video. B-roll, while initially seemingly unimportant, can be crucial during the final edit, as portions of video that may be uninteresting in longer lengths, can be cut in different sections, but relevant pieces of b-roll helping to bridge across important shots.

A standout feature of this video is definitely the shining visuals, the silver sparkly suit of SZA, the set design background where a majority of Justin’s dancing takes place, and the turntable SZA can be seen lying on several times throughout the video. You can also see a fish eye lens being used several times throughout the video, as if the dancers are looking into a CCTV camera, and diamonds being thrown about several times towards the end of the video. This helps the video stand out amongst other videos releasing, and can really help in structuring how the video is filmed as well. The video is grounded in this theme of shining diamonds, and this overall can help the end product be as visually stunning as The Other Side.

As a final takeaway from this music video, it really shows how a music video can look great, and be visually interesting to the audience, whilst not being overly complex or a deep story. While these types of video are also great and immensely satisfying to watch through, they can also take months of work, and may be confusing. The Other Side uses shots taken from several different scenes, b-roll spliced in to break up long parts of the same scene, some distinct features such as the fish-eye lens, and the central them being diamonds, and combines these together with smooth editing, and a few effects for a final touch, in order to define itself. The set design alone would have been a trciky and unique build and they probably spent alot of budget and time on this aspect. So keeping the performance element simple would have been key.

If you are shooting a low budget music video, achieveing this look may seem impossible. Set Design can go into the 100’s of thousands, but you can create something either in a green screen studio or hire a studio that has interesting features to look like a higher production value.

We sometimes get to play with set design even on low budget productions, here is a great example of a studio we hired that came with all the props and all we had to do was dress each scene:

This type of video we can produce for around the £5k mark, you can check out our other productions here: https://www.budgetmusicvideo.co.uk/portfolio/

So wether you are an independent artist or a signed artist, you should be constantly analysiyig the current music video trends and styles to help encourage your ideas to stand out and be unique. Most artists have lots of ideas, but the biggest issue is budget. If you cant afford the budget, its sometimes better to keep to a simple idea. Hope this article helps and you have fun filming!

Author: Richard Callender