Stock Videos for Business Promotion

Stock Videos for business promotion:

Bite-Size Marketing Videos are the way of the future of any business. Video content is alot more engaging and will encourage customer interaction and sales.

In 2018, it was reported that businesses in the US spent over $163 billion on advertising alone [1], and this is for very good reason. Spreading your business to more of your target demographic is incredibly important, but simultaneously, it is incredibly difficult. It can be hard to find strategies to help with anything you wish to promote. For our advice, we’d like to recommend…stock videos!

A large block of text in a post may turn off a lot of people going through their busy days, and although there may be important information for your audience to grasp, it can be hard if its buried amongst everything else, and in fact its been shown that readers may go through as little as 20% of your overall post [2]. Having something visual will definitely attract more attention to key points…but theres only so much an image can convey, and with this the arrangement within the image must be clear enough for anyone to clearly understand.

With stock footage, there is a wide variety of footage taken by various people across the world, and it can be easy to find footage that will suit your message. Even if theres nothing you can think of being suitable, something breath taking such as a sweeping shot of mountains, or shots taken throughout a cityscape can work alongside some simple text. Although there are a few precautions to take when doing this, such as making sure all of the text is legible, ensuring the length of video isn’t too long for uploads on all social media, and choosing suitable attractive shots.

If you are planning to upload regular content on social media, and plan to use stock videos to help promote these, stock videos might be a great option to keep your content fresh and flowing. If you dont have the time or the creativity to do this, let us help you with our Bite-Size Marketing Videos service, where we will create interesting stock videos every month. Check out our page to find out more information https://www.budgetmusicvideo.co.uk/bitesize-marketing-videos/

References: https://www.businessinsider.com/10-biggest-advertising-spenders-in-the-us-2015-7?r=US&IR=T [1]

https://econsultancy.com/why-visitors-only-read-20-of-your-web-page/ [2]

Here is a quick video about stock videos and some of the benefits:

Author: Richard Callender

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