Stock Videos for Business Promotion

Stock Videos for business promotion:

Bite-Size Marketing Videos are the way of the future of any business. Video content is alot more engaging and will encourage customer interaction and sales.

In 2018, it was reported that businesses in the US spent over $163 billion on advertising alone [1], and this is for very good reason. Spreading your business to more of your target demographic is incredibly important, but simultaneously, it is incredibly difficult. It can be hard to find strategies to help with anything you wish to promote. For our advice, we’d like to recommend…stock videos!

A large block of text in a post may turn off a lot of people going through their busy days, and although there may be important information for your audience to grasp, it can be hard if its buried amongst everything else, and in fact its been shown that readers may go through as little as 20% of your overall post [2]. Having something visual will definitely attract more attention to key points…but theres only so much an image can convey, and with this the arrangement within the image must be clear enough for anyone to clearly understand.

With stock footage, there is a wide variety of footage taken by various people across the world, and it can be easy to find footage that will suit your message. Even if theres nothing you can think of being suitable, something breath taking such as a sweeping shot of mountains, or shots taken throughout a cityscape can work alongside some simple text. Although there are a few precautions to take when doing this, such as making sure all of the text is legible, ensuring the length of video isn’t too long for uploads on all social media, and choosing suitable attractive shots.

If you are planning to upload regular content on social media, and plan to use stock videos to help promote these, stock videos might be a great option to keep your content fresh and flowing. If you dont have the time or the creativity to do this, let us help you with our Bite-Size Marketing Videos service, where we will create interesting stock videos every month. Check out our page to find out more information https://www.budgetmusicvideo.co.uk/bitesize-marketing-videos/

References: https://www.businessinsider.com/10-biggest-advertising-spenders-in-the-us-2015-7?r=US&IR=T [1]

https://econsultancy.com/why-visitors-only-read-20-of-your-web-page/ [2]

Here is a quick video about stock videos and some of the benefits:

Author: Richard Callender

‘The Other Side’ – SZA, Justin Timberlake Music Video

Breaking Down: ‘The Other Side’ – SZA, Justin Timberlake Music Video

The joy of creating a music video is that it can be absolutely anything your heart desires, and can be made in so many different ways. Three music videos which capture this variety well, are three of the most popular from March 2020. Blinding Lights from The Weeknd uses a huge range of camera angles and different scenes to construct a story that can be interpreted in many different ways, potentially referring to a man getting carried away by his way of life, and at the end recognising this. Stupid Love by Lady Gaga shows that with enough planning, you can film an amazing music video, even with just your phone. Along with these major hits of music videos, with 10s of millions of views of YouTube each, is The Other Side, by SZA and Justin Timberlake.

Even with the flashy look and stunning visuals of this video, it can actually be an example of how a video with a simple concept can turn out as something amazing to watch, and is an example of how several of our music videos have been shot. First of all, is the transition between shots. Throughout the music video, you may notice that rarely does a shot last longer than a second, and in fact from the first chorus onwards, no shot will be shown for longer than 4 beats at a time. This results in a more visually interesting experience for the audience, as there is always something new to be watching.

Along with these transitions, there are several times where the lead singers will continue singing into a different shot. While it might seem like meticulous planning went into exactly what words would be sang in a certain area and at a certain angle, this is more than likely not the case, as this would take a large part of time for such a small portion of footage. Instead, it is likely that the song will have been performed in these different areas in full, or at least a large portion, like the chorus. In this way, during editing, it gives the ability to swap between these areas, and lead to the visually impressive segments you can see throughout.

These also splice in well with B-roll footage, such as Justin fixing his hair, kicking the camera, or dancing along to the beat of the video. B-roll, while initially seemingly unimportant, can be crucial during the final edit, as portions of video that may be uninteresting in longer lengths, can be cut in different sections, but relevant pieces of b-roll helping to bridge across important shots.

A standout feature of this video is definitely the shining visuals, the silver sparkly suit of SZA, the set design background where a majority of Justin’s dancing takes place, and the turntable SZA can be seen lying on several times throughout the video. You can also see a fish eye lens being used several times throughout the video, as if the dancers are looking into a CCTV camera, and diamonds being thrown about several times towards the end of the video. This helps the video stand out amongst other videos releasing, and can really help in structuring how the video is filmed as well. The video is grounded in this theme of shining diamonds, and this overall can help the end product be as visually stunning as The Other Side.

As a final takeaway from this music video, it really shows how a music video can look great, and be visually interesting to the audience, whilst not being overly complex or a deep story. While these types of video are also great and immensely satisfying to watch through, they can also take months of work, and may be confusing. The Other Side uses shots taken from several different scenes, b-roll spliced in to break up long parts of the same scene, some distinct features such as the fish-eye lens, and the central them being diamonds, and combines these together with smooth editing, and a few effects for a final touch, in order to define itself. The set design alone would have been a trciky and unique build and they probably spent alot of budget and time on this aspect. So keeping the performance element simple would have been key.

If you are shooting a low budget music video, achieveing this look may seem impossible. Set Design can go into the 100’s of thousands, but you can create something either in a green screen studio or hire a studio that has interesting features to look like a higher production value.

We sometimes get to play with set design even on low budget productions, here is a great example of a studio we hired that came with all the props and all we had to do was dress each scene:

This type of video we can produce for around the £5k mark, you can check out our other productions here: https://www.budgetmusicvideo.co.uk/portfolio/

So wether you are an independent artist or a signed artist, you should be constantly analysiyig the current music video trends and styles to help encourage your ideas to stand out and be unique. Most artists have lots of ideas, but the biggest issue is budget. If you cant afford the budget, its sometimes better to keep to a simple idea. Hope this article helps and you have fun filming!

Author: Richard Callender

HAPPY NEW YEAR! 2019 RECAP

2019 was the most amazing year to date at BMV. From the successes and the downfalls we managed to launch a new website and produce hundreds of music videos at the same time. We are very proud at the content we have created and the people we have worked with. Check out the video below for a summary and examples of the challenges we have had.

Written by Loraa White

PODCAST #2 : HOW MUCH DOES A MUSIC VIDEO COST?

How much does a music video cost? This is the biggest question people ask when they start searching the internet for information. So, we decided to put together a general podcast to educate the music world about how we price music videos and why they cost what they do.

The price of a music video varies from project to project, but here at Budget Music Videos we are trying to help independent musicians and make sure they can the best video for their budget. So, if you are new to the industry and need some advice, please have a listen to our podcast and feel free to ask us questions!

Thanks

Loraa & Gareth

PODCAST #1 : INTRODUCTION TO BUDGET MUSIC VIDEOS!

Hey Guys!

Here at Budget Music Videos we have decided to start our very own Podcast. With tips, ideas, trials and tribulations. In this first podcast, we just want to introduce ourselves, who we are and what we do and what the podcast is all about. We hope you enjoy our fun antics and random humour!

Chat soon!

Loraa

HOW TO MAKE A LOW BUDGET MUSIC VIDEO : DIY MUSICIAN

Company Director Loraa White recently worked with Academy of Contemporary Music delivering a masterclass about the DIY musician and how to make a low budget music video. Below is a video of one of the masterclass with all of Loraa’s top tips and trade secrets about delivering high end video content without the cost. So if you are an independent musicians or a new film maker, this video will give you all the tips you need to make professional video content on a low budget.

Written by Loraa White

WORKING WITH AFRICAN MUSICIANS!

Working with African Musicians!

Social Integration is a big thing here at Budget Music Videos. We have worked with multiple different artist from different backgrounds, nationalities and all sorts of genres. Although we are based in the UK, our staff are from various ethnic cultivations including India, Canada and Mauritius.
Not only do we work with these artists we are able to understand and execute their visions and we have created great relationships with them, be it afrobeat artists from African or home-grown urban artist from UK to pop stars from eastern Europe we have worked with them all. www.budgetmusicvideo.co.uk
One ethnic group that have stuck with us and also grown over the years are Africans.  Back in 2014 our CEO met Nigerian producer Moe Musa at a networking event. Following this event, we went on to work with a manifold of African artists and produced videos such as, Patoranking ft Tiwa Savage – Girlie O Remix, Ommy Dimpoz – Ndangushima and also worked with the likes of Davido and kida Kudz.
After this conjunction with Moe Musa we experienced an influx of African artists wanting to avail of our services. Of recent we have worked for Gospel artists as well as Afrobeat artists and we are enjoying services this market. Check out one of our most recent videos from an African Artist:

Author: LUKEY

WHAT MAKES A GOOD MUSIC VIDEO DIRECTOR?

What makes a good music video director?
It is important for artists to know what makes a good music video director in order to get the best end product. At Budget Music Videos, we are passionate about what we do. We take time to listen actively to what an artist needs and we have a multi – skilled team to help musician’s visual speculation become a reality.

We feel it is important for a music video director to know the medium and be up to date with the styles of videos out there (which are constantly changing). A good video director needs to be creative in their ideas, shooting style, location scouting and editing.
A good music video director should have a good team behind them and understand they can’t do it all. It is also essential for a music video director to be able to hear a song and have a mental image of how it could be visualized, here at Budget music videos we are confident we possess all of these qualities. www.budgetmusicvideo.co.uk 
Check out our recent documentary film about the day in the life of a music video director:

Author: LUKEY

NORTHERN IRELAND SHORT FILM AWARDS 2018

Budget Music Videos got 5 nominations for 3 different music videos at the first ever Northern Ireland Short Film Awards. This was a shock to the company and we never thought we would win 2 awards on the night. This was the first ever ‘Nordies’ event and we felt privileged to be a part of it. Music Videos are usually underappreciated area of the film business, so it was amazing to see our work be recognised beside well known production companies and short films.

Author: Loraa White